about

Rebel Lead Lab

What we believe. Who we Support. And why it matters.

Head Shot of Gloria Johanna Davis Founder of Rebel Lead Lab

Gloria J. Davis | Founder, Rebel Lead Lab

As a bilingual (EN/ES) digital marketing strategist, I focus on practical, high-impact steps that make a real difference — not flashy campaigns that eat up time and budget.

I’ve managed 40+ client campaigns at a national digital marketing agency, run e-commerce sites for luxury brands, built websites from scratch, and revitalized online visibility for businesses starting from almost zero. My approach blends corporate-level strategy with a hands-on understanding of what it’s like to run lean, wear all the hats, and still want your business to grow.

I earned my BA in Economics from Rutgers and have spent my career learning how to identify the right systems, adapt them to real-world constraints, and put them to work for measurable results. Rebel Lead Lab is where I bring that experience together, partnering with owners who want marketing they can actually manage — and results they can see in their bottom line.

Experience You Can Trust

With a background spanning sales leadership, digital marketing management, nonprofit communications, and operations, I bring a wide-angle view to every project.

Today, Rebel Lead Lab specializes in helping:

Local service businesses building their digital presence

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New and growing nonprofits seeking visibility, trust, and momentum

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Professionals ready for their marketing to catch up with their craft

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Women-owned, Latino-owned, and immigrant-owned businesses looking to expand their reach

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Whether you’re starting from scratch or refining your presence, we’re here to help you move forward with clarity and confidence.

Professional Certifications & Credentials

  • Google Digital Marketing & E‑commerce Certificate Google Digital Marketing & E‑commerce
  • BrightLocal Academy — Local SEO for Service‑area Businesses Local SEO for Service‑area Businesses
  • HubSpot Academy — Inbound Certified Inbound Marketing Certified

Why the Name Rebel Lead Lab?

Rebel
Because small businesses don’t need bloated agency retainers or jargon. “Rebel” means we question default marketing advice, strip it to what works, and build only what earns attention, trust, and revenue.

Lead
It’s the point of everything we do: quality leads. Calls, quote requests, bookings, and foot traffic from people actually ready to buy. We design every page, profile, and message to capture intent and convert it.

Lab
No guesses—tests. We launch fast, measure what Google and customers respond to, and iterate. Simple experiments (headlines, offers, photos, FAQs, GBP posts) compound into steady gains without wasting your time or budget.

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